You can't tell which marketing works
Traffic goes up and down, but nobody can say which channel, campaign, or page produced the leads.
WebSprint Analytics
Data Analytics Services: Turn website traffic into measurable business growth
We help businesses track website performance, understand visitor behavior, measure lead generation, and make better decisions using reliable analytics and reporting.
Problems we solve
Analytics that answer real business questions
Your tracking can't be trusted
Duplicate tags, missing events, and conversions counted on button clicks make every report questionable.
Visitors leave and you don't know why
Without behavior data, forms and landing pages are redesigned on guesses instead of evidence.
Website and CRM data never meet
Marketing reports stop at the form, so lead quality, sales, and revenue can't be tied back to the source.
Core deliverables
What you receive
- GA4 and Google Tag Manager setup or auditOne clean tag path, the right properties and streams, and no duplicate or missing tags.
- Microsoft Clarity heatmaps and session recordingsSee where visitors click, scroll, and hesitate, with forms and sensitive content masked.
- Conversion trackingForm submissions, calls, bookings, and purchases tracked as real conversions, not button clicks.
- Channel and landing page reportsKnow which marketing channels and landing pages bring in leads and which only bring traffic.
- Monthly dashboard with recommendationsA dashboard your team can read, plus clear actions to improve results each month.
- Optional CRM integrationFollow leads from first visit through your sales pipeline in Zoho, HubSpot, Salesforce, or another CRM.
Service levels
Where data analytics fits into your business
Most clients start with web analytics and conversion tracking, alongside website development or technical SEO, then add CRM analytics and business intelligence as their reporting needs grow.
Start here
Web Analytics & Conversion Tracking
Set up GA4, Google Tag Manager, Microsoft Clarity, conversion events, and dashboards that explain how visitors become leads and customers.
Ideal clients: Businesses with websites that need to measure marketing performance and lead generation.
- GA4 and Google Tag Manager setup or audit
- Google Consent Mode set up for your consent platform
- Form, call, booking, and purchase conversion tracking
- Microsoft Clarity heatmaps and session recordings
- Channel and landing page performance reports
- Monthly dashboard with actionable recommendations
CRM & Sales Analytics
Combine website leads with CRM pipeline data to report lead quality, conversion rates, sales performance, and revenue attribution.
Ideal clients: Service businesses, sales teams, and companies using Salesforce, Zoho, HubSpot, or similar CRMs.
- Lead source and campaign data passed into your CRM
- Lead quality and lead-to-customer conversion reporting
- Sales pipeline and revenue attribution by channel
- Automated follow-up and routing for new inquiries
Business Intelligence & Reporting
Build management dashboards, automated reports, operational KPIs, and integrations across multiple business systems.
Ideal clients: Growing businesses with data spread across spreadsheets, CRMs, and accounting tools.
- Management dashboards in Looker Studio or a similar tool
- Automated scheduled reports for your team
- Operational KPIs agreed with each department
- Data connected from CRM, spreadsheets, and accounting tools
Scope
Agreed in writing before work starts
Every engagement starts with a written scope and quote, so you know exactly what is delivered and what is not.
What we define with you
- Which conversions are tracked, and the events that support them
- The GA4 properties, data streams, and websites covered
- Which dashboards and reports are delivered, and how often
- Review meetings and how recommendations are shared
- The account access you provide and who approves changes
- Any third-party tools or subscriptions you pay for directly
Not included unless agreed
- Paid tool licences and subscriptions, unless agreed
- Legal advice, or drafting your privacy policy
- Cleaning data from sources outside the agreed scope
- Running or managing your ad campaigns
Consent and privacy: consent setup depends on where your visitors are, the consent platform you use, your Google configuration, and the agreed measurement plan. A cookie banner on its own does not make a site compliant, and your legal obligations stay with you.
Interactive dashboard demo
A sample of the reporting you receive
Explore traffic, lead conversion, and acquisition channels for a sample service business. All figures are demonstration data. Your dashboard is built on your own GA4, Clarity, and CRM data.
Demonstration data, not real client results
- Sessions
- 4,820
- +12%vs previous sample period
- Leads
- 96
- +18%vs previous sample period
- Lead conversion rate
- 1.99%
- +0.11 ptsvs previous sample period
- Engagement rate
- 58%
- −2 ptsvs previous sample period
View the demonstration data as a table
| Channel | Leads |
|---|---|
| Organic search | 38 |
| Google Ads | 24 |
| Direct | 14 |
| Referral | 9 |
| Social | 7 |
| 4 |
| Day | Leads |
|---|---|
| Sep 1 | 2 |
| Sep 2 | 3 |
| Sep 3 | 2 |
| Sep 4 | 4 |
| Sep 5 | 3 |
| Sep 6 | 1 |
| Sep 7 | 2 |
| Sep 8 | 3 |
| Sep 9 | 4 |
| Sep 10 | 3 |
| Sep 11 | 5 |
| Sep 12 | 4 |
| Sep 13 | 2 |
| Sep 14 | 2 |
| Sep 15 | 3 |
| Sep 16 | 4 |
| Sep 17 | 5 |
| Sep 18 | 4 |
| Sep 19 | 3 |
| Sep 20 | 2 |
| Sep 21 | 3 |
| Sep 22 | 4 |
| Sep 23 | 5 |
| Sep 24 | 5 |
| Sep 25 | 4 |
| Sep 26 | 3 |
| Sep 27 | 2 |
| Sep 28 | 4 |
| Sep 29 | 3 |
| Sep 30 | 2 |
Sample deliverables
What a measurement plan looks like
These samples use the events this website tracks itself. Your plan is written for your own goals, pages, and systems.
Sample event specification
| Event | Fires when | Parameters | Key event |
|---|---|---|---|
| generate_lead | Only after the inquiry is confirmed delivered or saved in the CRM | lead_source, service_interest | Yes |
| form_submit | After a successful form submission, never on the button click | form_name, service_interest | No |
| contact_click | When a visitor taps a WhatsApp, email, or phone link | contact_method, link_location | No |
| service_cta_click | When a visitor clicks a service page's call to action | page_path, cta_location | No |
Sample tracking QA checklist
- Before consent, analytics and ad tags run without cookies, and session recording does not load
- Rejecting cookies keeps optional tools off after a reload
- Accepting analytics records one page view per page, including in-app navigation
- One successful inquiry records one lead, and a failed one records none
- Click events are reported separately from completed inquiries
- Forms and personal details are masked in session recordings
- No names, emails, or phone numbers appear in event parameters or URLs
Delivery process
How the work is delivered
Step 1
Discovery and audit
Review your goals, current tags, accounts, and inquiry flows to find what is missing or double-counted.
Step 2
Measurement plan
Agree which actions count as leads, which events support them, and how consent and privacy are handled.
Step 3
Implementation
Configure tags, events, conversions, and behavior analytics, keeping to one tag path and avoiding duplicate tracking.
Step 4
Testing and validation
Verify each event and conversion with Tag Assistant and GA4 DebugView, including consent behavior, before anything goes live.
Step 5
Dashboards and handover
Deliver the dashboard, walk your team through the reports, and agree on ongoing monthly reporting if you need it.
Analytics tracking audit
Find out what your tracking is missing
Request a tracking audit and we will review your current tags, conversions, and reports, then explain what is broken, missing, or double-counted. Share your website URL, your business goals, and how to reach you.
Request a tracking auditCRM-connected delivery
From first visit to closed deal
- Route website inquiries straight into your CRM with their source and campaign
- Automate follow-ups so new leads get a fast response
- Report lead quality, conversion rates, and revenue by channel
- Ongoing monthly reporting and optimization when you need it
FAQ
Data analytics questions
What is included in a data analytics service?
WebSprint Analytics covers GA4 and Google Tag Manager setup or audit, Microsoft Clarity heatmaps and recordings, conversion tracking for forms, calls, bookings, and purchases, channel and landing page reports, and a monthly dashboard with recommendations. CRM integration is optional.
Which tools do you work with?
Google Analytics 4, Google Tag Manager, the Google tag, Google Ads, Google Search Console, Microsoft Clarity, Looker Studio, and CRMs such as Zoho, HubSpot, Salesforce, and Pipedrive.
What does a tracking audit check?
We review which tags are installed and where, whether conversions fire on real successes rather than button clicks, consent behavior, duplicate tracking, and whether your reports can be trusted.
Do you need access to our accounts?
Yes. We ask for user access to your analytics, tag, ads, and CRM accounts so the data stays in accounts you own. We don't need your passwords.
Is the tracking GDPR and privacy compliant?
We configure consent and Google Consent Mode to match your consent platform and the markets you serve, mask sensitive content in session recordings, and keep personal information out of analytics events. A cookie banner alone does not guarantee compliance. Your privacy policy and legal obligations remain your responsibility, and we point out gaps we find.
What is in the monthly dashboard?
Traffic, leads, conversion rates, and acquisition channels for the month, compared with the previous period, plus a short list of recommended actions.
How long does it take and what does it cost?
It depends on your site, the number of conversions, and how quickly account access is ready. Each service level is scoped and quoted after a short discovery conversation.
Related services
Pair analytics with these services
Ready to measure what your website produces?
Tell us about your website and goals. We will recommend a starting scope and send a quote.
Start with a tracking audit